Social media has now grown to become the world’s largest channel by advertising investment, forecast to grow to a total value of £197.6b this year.
Lynx gets dark with new comedy advertising masterpieces
Lynx is looking to capitalise on the growing dark humour trend with two new hilariously offbeat new spots that play on its historic creative.
Adidas, McDonald’s and Coke CEOs laud the power of marketing in driving success
Adidas, Coca-Cola and McDonald’s have all cited the vital importance of marketing in helping them drive forward their sales and growth strategies.
Atomic London poaches trio from BBH and VCCP for new venture
Atomic is launching ‘Atomic Matter’ a new creative agency specially designed to help health brands develop tailored campaigns and content.
Screwfix teams with Spudman for upbeat 80s pop-infused ad
Trade retailer Screwfix is promoting the efficiency of its one-minute Click & Collect service with a new influencer-led campaign.
Meta subject to EU disinformation probe amid election interference fears
The European Commission is investigating Meta as part of a disinformation probe after the US firm was suspected of breaching content rules.
Tesco Media poaches tech execs from Amazon and Pinterest
Tesco Media and Insight Platform has appointed Steve Edwards as head of agency and Russell Franklin as head of client business development.
Checkatrade hones in on home improvers for trust-focused campaign
Online trade directory Checkatrade is looking to give the public peace of mind with a new integrated campaign and brand platform.
Pepsi ad brings Jack Grealish and Vinicius Jr to London
Pepsi Max has recruited a slew of global footballing superstars for the latest activation in its long-running ‘Thirsty for More’ brand platform.
Dobbies celebrates the start of spring with inspirational new ad
Dobbies has launched a major integrated campaign to celebrate the start of spring, positioning itself as a champion of garden living.