Charity Cancer Research UK is shining a spotlight on skin cancer breakthroughs with a new branded content campaign running across the Telegraph Media Group.
Brokered by WPP’s EssenceMediacom, ‘Under the Skin’ will celebrate the charity’s legacy in skin cancer research and bring to life the human stories behind its ongoing work.
The campaign will aim to inspire a new generation, particularly of young adults, to engage with Cancer Research UK’s mission, which now dates back nearly a century.
“Nearly 100 years ago, we helped prove that UV radiation can cause skin cancer. Today, we know more about how skin cancer starts and spreads, with both the sun and sunbeds major preventable causes, and are pioneering ways to prevent, detect and treat the disease,” said Nicola Smedley, director of marketing and digital at Cancer Research UK.
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“By partnering with Telegraph Media Group, and with the strategic guidance of EssenceMediacom, we want to focus on the human impact of this work, and use the power of innovative storytelling to showcase the action we’ve taken to help everybody live longer, better lives free from the fear of cancer.”
Set to be placed across the Telegraph portfolio, the content series will run throughout July and August (timed to coincide with peak sun exposure), in a bid to drive maximum awareness.
Rachel Gibbs-McNeil, MD of clients, partnership and digital sales at the Telegraph Media Group added “Cancer Research UK has profoundly shaped the health of our nation when it comes to skin cancer.
“We’re delighted to partner with Cancer Research UK to launch their Summer 2025 campaign to highlight to our readers the charity’s remarkable legacy and ongoing impact.
