Tesco is offering a new AI-powered ‘hyper personalised’ Clubcard promotion for millions of its customers, offering them the chance to win up to £50.
Former Kantar stalwart joins Daivid as chief scientist
Former Kantar chief scientist Mitch Eggers has joined global creative effectiveness platform Daivid to oversee its AI-powered solutions.
BBC presenter’s likeness used in ad after elaborate AI scam
BBC presenter Liz Bonnin has seen her likeness used in an ad campaign without her consent after a company was tricked using AI-generated tech.
Why the events boom sees marketing lay Covid demons to rest
Events are back, and in a big way – does this finally mean that Covid’s icy grip has been wrested from the UK’s marketing industry?
Online casino 888.com to withdraw TfL gambling ads after political backlash
888.com is set to withdraw some of its UK ads after facing accusations that its out-of-home posters on the TfL network appear to ‘trivialise’ gambling.
New KFC ad celebrates British BBQ season in all its rainy glory
KFC is playing on the traditionally depressing weather of the Great British summer with a new campaign for the launch of its Ultimate BBQ Burger.
Ricky Gervais returns to Slough 20 years after The Office with hilarious vodka billboard
Ricky Gervais has delivered another side-splitting activation for vodka brand Dutch Barn by appearing on a giant out-of-home billboard in Slough.
Direct Line destroys giant wedding cake at Blenheim Palace
Insurance firm Direct Line is encouraging British drivers to think twice before getting behind the wheel the morning after drinking at a wedding.
Lacoste enlists Novak Djokovic and Venus Williams for blockbuster brand campaign
Iconic fashion house Lacoste has unveiled its latest big-budget brand campaign, recruiting big names from the worlds of tennis and the arts.
Reckitt appoints McCann Content Studio to UK social and influencer account
Reckitt has appointed McCann London’s in-house social and influencer specialist unit as the new UK social and influencer agency of record.