Cryptocurrency Coinbase has unveiled its first foray into the UK advertising market with a new integrated campaign that aims to challenge the status quo of the financial system.

Developed in collaboration with London-based creative agency Mother, alongside Biscuit Filmworks and Revolver, ‘Everything is Fine’ offers a extravagantly musical take on the rather dour state of 2025 Britain.

Directed by Steve Rogers, the cinematic two-minute spot highlights all the glaring issues that Britons face today, from soaring grocery prices, a tempestuous job market and crumbling public services.

Ending on the strapline: “If everything’s fine, don’t change anything”, the film encourages people to take on a financial system that simply isn’t working for many by modernising it with cryptocurrency challengers like Coinbase.

“We wanted to connect with Brits on a cultural level and show up with a high level of craft and clarity”, said Jean Morrow, group creative director at Coinbase.

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“The campaign uses humour and a fair amount of dancing to inspire an important conversation: are there alternatives to the existing financial system? And where can crypto fit in to give regular people more options and control?”

The musical will run across streaming, online video and social media through to the end of August, supported by out-of-home executions in London, Manchester and Liverpool.

Tom Bender, ECD at Mother added: “We identified that the true problem in people’s lives isn’t any single thing, but rather the collective resignation we all hold about how things work, or don’t work – the inertia of accepting the status quo.

“Our aim with ‘Everything Is Fine’ is not to dictate, but to offer a suggestion: that there could be an alternative.”