Zalando is looking to inspire people to embrace their own unique style with confidence as it unveils its autumn/winter campaign for 2024.
How does WPP emerge from its generational crisis?
MB speaks to industry experts about WPP’s very public struggles and asks what can it do to get its network back on track?
Diet Coke signs 50 Shades star Jamie Dornan for raunchy ad
Diet Coke has enlisted Jamie Dornan as its new brand ambassador, with a major new campaign featuring the actor to break in October.
CALM shows brutal cost of youth suicide with 6,929 birthday balloons
CALM is shining a spotlight on the devastating cost of young lives lost to suicide with a harrowing activation featuring 6,929 birthday balloons.
Channel 4 celebrates return of Great British Bake Off with trippy animated ad
Channel 4 is celebrating the launch of the highly anticipated new season of The Great British Bake Off, which is set to return to TV screens.
Simply Be revamps strategy for autumn/winter campaign
Fashion retailer Simply Be is kicking off a new strategic approach backed by a chunky investment in its upcoming 2024 autumn/winter campaign.
Uswitch protects customers from bills with new brand platform
Uswitch has unveiled ‘We put U first’, a new brand platform designed to cement itself as leading consumer champion for the UK market.
Scottish government smashes dementia misconceptions with new ad
The Scottish government is encouraging the friends and families of dementia sufferers to maintain social contact with loved ones.
New M&S fashion campaign brings ‘Big Autumn Energy’ for 2024
M&S is launching its 2024 autumn womenswear collection with a new omnichannel campaign that celebrates the return of chilly mornings and golden brown leaves.
Last Action Hero: Can Hitachi inspire a green advertising revolution?
Hitachi is vaunting its clean green credentials in its latest blockbuster ad campaign, but can it inspire others to also practice what they preach?
