Alcohol-free beer brand Days has unveiled a campaign that aims to tackle the nation’s bad sleep by promoting the sleep benefits of its product.
KSI ad for JD Sports becomes latest influencer ad to be banned
Youtuber, rapper and boxer KSI has had an Instagram advertisement for JD Sports banned by the Advertising Standards Authority (ASA).
ASA data: UK filed 5,318 influencer complaints in 2022
The Advertising Standards Authority (ASA) has revealed that a total of 18,430 online complaints were filed in 2022, many surrounding influencer marketing.
Britvic’s 7.9% revenue rise put down to ‘refreshed marketing approach’
Britvic has declared a 7.9% rise in revenue to £794 million in the first half of its financial year.
Product placement more favourable than traditional advertising, research finds
The majority (59%) of UK consumers would prefer to watch TV programmes and films with product placement as opposed to advertising breaks.
ITV makes eBay the headline sponsor of Love Island
ITV has announced that eBay will become the new headline sponsor of Love Island when the show returns this summer on ITV2 and ITVX.
Little Dot Studios creates TikTok series for Formation Games’ CLUB
Agency and media network Little Dot Studios has produced two TikTok series for Formation Games ahead of the release of its game CLUB.
Iceland challenges shoppers to lift world’s heaviest freezer to win Myprotein meals
Iceland Foods has unveiled a ‘one-of-a-kind’ competition to celebrate its partnership with fitness nutrition brand Myprotein.
John Lewis selects Saatchi & Saatchi after two month review
John Lewis has selected Saatchi & Saatchi as its new creative agency following a two-month review of its ad account.
Boots secures multi-year sponsorship of Heart Breakfast show
Boots has been announced as the new sponsor of the Heart Breakfast with Jamie Theakston and Amanda Holden show.