Gala Bingo has unveiled a new audio radio campaign that features 40,964 unique adverts to celebrate five things in a (bingo) row.
Following on from its TV and out-of-home (OOH) advert launches last week, the bingo brand wishes to release ads that appeal to everyone’s perfect five.
Developed by Gala Bingo’s lead creative agency Neverland and audio agency AMA, the audio campaign features an ever-changing combination of five words being said five times followed by a short campaign message.
Through AMA Studio, the words that listeners will hear in the adverts will change depending on when and where listeners hear them.
Over 153 words were recorded to allow the ads to change depending on location, time, weather, holidays, astrological events and local or national cultural and sporting events. For example ‘Sequin’ will be heard in honour of this Saturday’s Eurovision Final and ‘Sausage’ will only be heard in and around Cumberland.
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“Gala Bingo, Gala Bingo, Gala Bingo, Gala Bingo, Gala Bingo,” Gala Bingo & Foxy Bingo head of brand, Sara Jolly, said.
AMA creative production manager Rob Broomhall added: “Dynamic, Dynamic, Dynamic, Dynamic, Dynamic.”
Neverland’s executive creative director Noel Bunting (nee Hamilton) also weighed in with: “neverland, neverland, neverland, neverland, neverland.”
With media booked by the7stars, ads will run across radio and digital audio across the year.
