Self-managed Web3 wallet app, OKX, has unveiled a new global brand campaign entitled ‘The System Needs a Rewrite’.
Developed in collaboration with its agency of record BBDO New York, the campaign advocates for a new paradigm led by Web3 self-managed technology to replace existing centralized systems.
The spot hopes to grow OKX’s existing base of Web3 entrants and its growing Web3 ecosystem, including the OKX Wallet, its decentralized exchange (DEX), NFT Marketplace, Web3 Earn and more.
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“There are two camps of thoughts. One side suggests we update existing systems to create a better world. The other believes we need a system re-write. Our new campaign is a nod to those who believe we need to re-write the system into Web3,” OKX chief marketing officer Haider Rafique said.
“We envision a world where we all have more control, mobility and various ways to trade our assets. A world where software allows us to be our own bank, to be interoperable and to trade without any intermediaries. We are here to contribute to building this future. This campaign is the preamble to the first-of-its-kind Web3 products we’ll release this year.”
The campaign – which is rolling out via digital, print and out-of-home (OOH) platforms – follows on from last year’s ‘What is OKX’ promotion, which introduced the new brand and its partnerships with Manchester City FC and Formula 1.
