Innocent Drinks has appointed Neverland as its new agency of record across across pan-European communications.
During the pitch process – which began in February 2023 and was handled by Tina Fegent Consulting – the independent agency impressed the drinks brand with its creativity and ‘challenger mindset’.
With the partnership due to commence in May 2023, the relationship aims to be one of ‘reciprocal change’, with both parties looking forward to being ‘pushed creatively’.
“Winning innocent is so awesome,” Neverland co-founder Jon Forsyth said. “It’s the kind of brand that makes you want to run barefoot across wet grass, on a sunny morning shouting ‘strawberries’ as loud as you can. Wooohooo!”
The agency appointment marks a commitment from the brand to communicate its efforts to make it easier for everyone to add more goodness into their diet.
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Innocent Drinks creative director Jacob ‘Danger’ Denno added: “We’re chuffed to bits to now be working with the good people at Neverland. They have bags of experience, get what innocent is about and have been great at challenging us (in a nice way) from the moment we met them. We can’t wait to make some brilliant, funny and slightly weird work with them.”
The brand’s chief marketing officer, Kirsty Hunter, concluded: “Neverland impressed us with their experience, creative capabilities and an understanding of our business and brand purpose. We look forward to collaborating with Neverland and taking the next step on our innocent journey.”
