Marketing Beat sits down for a Q&A with Samsung UK&I marketing and omnichannel director Annika Bizon to explore the ‘Light Shift’ campaign.
Vans and WeRoad celebrate new partnership by naming world’s top hikes
In celebration of a new global partnership between Vans and adventure travel brand WeRoad the pair have named the ‘World’s top hikes’.
Green Chef makes Lioness Katie Zelem its brand ambassador
Recipe box service Green Chef has made Manchester United Women’s captain and England Lioness Katie Zelem its new brand ambassador.
ITV ad spend dips by 10% with further declines forecast
ITV experienced a 10% dip in ad spend revenues at the beginning of 2023 and the broadcaster has warned of further declines in the second quarter.
Fashion rental brand Hurr unveils its first OOH campaign
Fashion rental platform Hurr has launched its first out-of-home (OOH) campaign across major London commuter hotspots.
Liberty Marketing unveils UK’s first digital agency for finance brands
Liberty Marketing has unveiled Balance, a new marketing agency dedicated exclusively to helping financial brands grow their online presence.
OKX calls for ‘system rewrite’ in latest global campaign
Self-managed Web3 wallet app, OKX, has unveiled a new global brand campaign entitled ‘The System Needs a Rewrite’.
Innocent Drinks appoints Neverland as agency of record
Innocent Drinks has appointed Neverland as its new agency of record across across pan-European communications.
TikTok Elf Bar and HQD vape ads featuring Gogglebox star George Baggs banned
Two separate TikTok ads for vape brands Elf Bar and HQD have been banned by the ASA for breaching nicotine and age-related ad codes.
South African Breweries uses leftover spent grain to bake bread for 20m going hungry
In partnership with Ogilvy South Africa, South African Breweries is baking bread from residual beer ingredients to help feed the poor.