WeTransfer Advertising has appointed former Twitter managing director Dara Nasr as its new vice-president of global sales.
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Former Twitter bigwig joins EssenceMediacomX as chief strategy officer
X/Twitter UK’s former senior director of planning Dave Wilding has joined EssenceMediacomX as its new chief strategy officer.
X/Twitter to lose £millions in ad revenue as UK government pulls advertising budget
IBM, Disney and now reportedly the UK government have stopped advertising on Twitter, formerly known as X, in a fresh blow for Elon Musk.
X/Twitter CEO travels to London in desperate bid to woo advertisers
The chief executive of X, formerly known as Twitter, Linda Yaccarino has reportedly set in motion a charm offensive in a bid to win back advertisers.
Ryanair’s head of social quits on Twitter with ‘zero regrets’
X/Twitter is reportedly trialling unblockable clickbait-style ads as decline under Musk continues
Users of Elon Musk’s X have reportedly been seeing a new ad format emerging that can be neither reported, nor blocked.
91% of X/Twitter users not interested in paying subscription fee
In a blow to Musk’s plans, YouGov has found that an overwhelming 91% of regular X users would not be interest in paying a subscription fee.
Apple CEO slams X/Twitter’s anti-Semitism advertising problem as “abhorrent”
Apple CEO Tim Cook slammed X’s anti-Semitism problem as ‘abhorrent’, saying there are “some things about” the social media platform he didn’t like.
X/Twitter and Meta look to woo advertisers with new ad credit initiatives
X, formerly known as Twitter, is offering select businesses a one-time ad credit of US$250 (£198) in a bid to lure back smaller advertisers.
X-Twitter introduces ‘sensitivity’ controls to win back fleeing advertisers
Elon Musk’s ‘X’ has brought in a range of new so-called ‘sensitivity’ controls in a bid to entice advertisers back to the ailing social media platform.