On the Beach is partnering with comedian and TV star Paddy McGuinness, with the Bolton native’s iconic voice set to deliver TV and radio adverts for the brand throughout 2024.
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P&O Cruises marks peak holiday booking season
As holiday booking season commences, P&O cruises has launched a fresh brand platform – with a 40-second ad set in the Caribbean at its centre.
easyJet holidays turns UK airports orange with OOH takeover
easyJet holidays has taken over nine UK airports with an ambitious, orange-themed OOH to promote itself as the go-to budget travel company.
WeRoad campaign encourages commuters to make the most of annual leave this bank holiday season
Solo travel brand, WeRoad, has leapt on King Charles III’s Coronation to launch its latest OOH campaign, encouraging Londoners to make the most of the additional bank holiday dates to get off as much time off work as possible.
Watch: Saga challenges perceptions of senior holidays in adventurous new spot by VCCP
Saga has launched an integrated brand campaign to kick-off its 2023 marketing activity to support its bespoke holiday packages for the over-50s.
British Airways Holidays asks nation to fully detach from work when on holiday
British Airways Holidays has unveiled a campaign in a bid to highlight the importance of fully detaching from work when taking a vacation.
Holiday Inn Express sponsors a raft of radio station events ahead of Christmas
Holiday Inn Express has launched a new campaign ahead of Christmas, partnering with key Bauer Media events across the UK.
EasyJet teams up with Spotify to recommend holidays based on music taste
EasyJet has partnered with Spotify to create ‘Listen & Book’, a platform that will match holidays to the music tastes of Spotify users.
Love Island travel partner Jet2holidays creates VIBE platform with Wavemaker UK to appeal to millennials
Love Island’s official travel partner Jet2holidays has partnered up with Wavemaker UK to create VIBE, a platform designed for the millennial market.
O2 unveils summer holiday-themed promotional campaign
O2 has launched a new campaign to position itself as the go-to network to avoid exorbitant roaming charges whilst holidaying abroad this summer.