Love Island’s official travel partner Jet2holidays has partnered up with Wavemaker UK to create VIBE, a platform designed for the millennial market.
The initiative offers a collection of over 160 hotels across almost 50 resorts, with packages suited to first-time holidaymakers, bucket listers, and the over-25s experience-driven market.
Marking the first time VIBE by Jet2holidays has coupled with the show, the platform aims to raise brand awareness and showcase the advantages of booking a package holiday for a millennial and Gen Z audience.
As part of the campaign, VIBE was promoted during a rare day away from the villa with the Islanders partying at a branded beach club in last night’s episode. Islanders and viewers would have spotted product placements, including a DJ booth, towels and poolside inflatables.
“The included competition showpiece forms part of a huge summer campaign for the duration of the eight-week show that will be supplemented by social media activations and wider product placement,” Jet2holidays added.
A 30-second TV spot narrated by Iain Sterling also accompanied the promotion.
READ MORE: Will Love Island bring success to the brands sponsoring the show?
“This partnership is the perfect way to show off all the unique qualities and experiences that make VIBE by Jet2holidays the go-to place to book some summer sunshine,” Jet2holidays marketing director Gavin Forth said.
“Thanks to a host of activities and exclusive competitions, we will be enjoying fantastic engagement with a key audience right throughout the series, meaning customers can really love their summer vibe with us. As well as reaching this audience, we will be showing off our award-winning service to the Islanders themselves, as they will be flying back to the UK with Jet2.com.”
Wavemaker UK regional managing director, Emma Slater, added: “Series 8 has become the most streamed series to date, and with many Brits travelling abroad this Summer for the first time post-pandemic, Jet2.com couldn’t find a better moment to showcase its incredible offering for those looking to get in on the action.”
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