On the Beach is partnering with comedian and TV star Paddy McGuinness, with the Bolton native’s iconic voice set to deliver TV and radio adverts for the brand throughout 2024.
The actor and TV host will also act as the friendly bloke at the end of the customer service line, playing on his cheeky nature to highlight the offerings of On the Beach.
Showcasing his love of sunshine getaways, McGuiness will encourage Brits to book like a genius and conduct stunts like taking advantage of a fifteen day holiday while only using eight days over the Easter break.
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Paddy’s appearance coincides with the launch of On the Beach’s Fast Track Perk, which will see people who book a holiday of seven nights for six or less travellers automatically receive fast track treatment in the airport.
“He’s a man of the people who loves getting into holiday mode, clowns around like nobody’s watching and embraces everything a jolly has to offer,” said On the Beach chief customer officer Zoe Harris, discussing the comedian.
“Yet just like our customers, Paddy is smart when it comes to booking a holiday, knowing he can get more bang for his buck when he books with On the Beach. We’re chuffed he’s part of the team and can’t wait for him to get his jolly on”.
15 Comments. Leave new
What is he saying at the beginning of the add. It sounds like an expletive
Think that’s why advert has “booking genius” on wall behind the family now
Yes it definitely sounds like a swear word. Disgusting!
I’ve even gone to the trouble to see if anyone else is hearing what I am ??? Why hasn’t this been removed???
Even though I know he’s not saying it, it still sounds like he is 😂
Hilarious! 🤣🤣🤣
First time I heard this ad I definatly thought he had said what everone else seams to think he said and even now when I know what he is saying it still sounds like a very rude word. There are two places in the ad that this word comes up. This ad should be removed altogether off the tv
Agree, certainly sounds like a swear word,
Get rid of Paddy McGuinness can’t understand a word he’s saying
Your latest advert for on the Beach I’m sorry to say has put me off from booking with your company as you portray you customers to be greedy and only interested in free food etc….
With words and actions like …FILL YOUR BOOTS in a airport lounge….
I’ve booked holidays in the past with your company but not sure if I will again….
I agree with these people I can’t understand why you keep this advert on when they gave such a lot of complaints
He’s an embarrassment piggy backing on the success of Peter Kay !!
Unfortunately On The Beach are impling that the family featured are typical customers and a lot of people will be put off booking with them
If he isn’t swearing, what is he saying? Certainly sounds like swearing. Shouldn’t be on.
With the subtitles on the phrase is missing, I wonder why?