Tour operator easyJet holidays has taken over nine UK airports with an ambitious, orange-themed out-of-home activation to promote itself as the go-to budget travel company.
Developed by VCCP, the campaign marks the brand’s biggest-ever out-of-home investment and will run across Belfast International, Birmingham, Manchester, Edinburgh, Glasgow, London Stansted, London Luton, London Gatwick and Bristol airports.
easyJet’s creative will be featured across six of the nation’s largest airports throughout the coming year, in addition to its extensive three-year commitment with London Gatwick.
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“We’re delighted to have invested in our biggest ever out-of-home branding takeover in airports across the UK,” said easyJet holidays head of marketing, Chris Brown.
“As the UK’s fastest growing holiday company, we want to reach holidaymakers, sun-worshippers and city explorers, and let them know about our brilliant holidays at unbeatable prices. We’re looking forward to a future of continued commitments to marketing investment and partnerships with our airports.”
With media planning and buying handled by mSix&Partners alongside out-of-home specialists Kinetic, the campaign will also be supported with a car park takeover at Birmingham airport, where easyJet has announced its new headquarters.
