Solo travel brand, WeRoad, has leapt on King Charles III’s Coronation to launch its latest OOH campaign, encouraging Londoners to make the most of the additional bank holiday dates to get off as much time off work as possible.
The campaign follows on from its debut OOH brand campaign in London last month, which featured real-life travellers and was aimed at encouraging millennials to see the world with nothing but a backpack.
Its new campaign focusses on encouraging commuters to make the most of the additional bank holiday, given the fact the last time they had the same chance was in 1953.
Both adverts are prime examples of how WeRoad has asserted itself as a travel brand for millennials like no other.
Its campaigns have used a tone of voice that’s ironic, sarcastic, and bold, with its ultimate goal being to make people laugh or at least smile.
The Coronation OOH campaign will be live across the Capital until 24 April in key tube stations.
Subscribe to Marketing Beat for free
Sign up here to get the latest marketing campaigns sent straight to your inbox each morning
WeRoad is aiming to highlight its upcoming tours operating during this Bank Holiday-heavy season, spanning Nepal and Morocco, to Jordan and Vietnam.
“We’re all about getting out and seeing the world whenever you can,” WeRoad UK marketing manager Justyna Chlopecka said.
“With the additional Bank Holiday approaching, it made perfect sense for us to highlight the opportunity to our audience in the best way possible; being right there on their daily, mundane commute.
“The beauty of our creative is that it takes the truly adventurous to follow through with booking those last-minute days of annual leave; exactly the type of travellers we want to attract on our tours.”
WeRoad’s latest campaign is expected to generate excitement and reinforce the company’s brand identity in the UK market, with its innovative marketing approach and humorous signature communication style.
The bank holiday campaign is live across key stations, including Bethnal Green, Camden Town, Clapham South, Covent Garden, Canada Water, Highbury & Islington, King’s Cross St Pancras, Leicester Square, Marble Arch, Notting Hill Gate, Oxford Circus and Tottenham Court Road.
