Dentsu has appointed Jenny Bullis to the role of UK & Ireland media and practice CEO, she will begin her role on 5 June.

In her new role, Bullis will report to Dentsu’s UK & Ireland CEO Angela Tangas, and will  partner with Dentsu’s EMEA leadership to enhance its media partnership and strengthen its position in the market.

She begun her career at Starcom, and has held senior marketing positions at BT, Sainsbury’s, ITV, Omnicom and Group M since.

In total, she brings 25 years of experience in media and marketing, most recently at Meta where she supported Meta’s largest and mid-sized advertisers’ investment to be managed more effectively and efficiently.

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In the UK and Ireland, Bullis’s remit will be to accelerate Dentsu’s positive performance and further growth momentum. This will involve partnering with its creative and CXM practice areas to help set a benchmark for modern media solutions in the market.

Speaking about her appointment, Bullis said: “Amid a rapidly evolving industry landscape, dentsu’s commitment to innovation and creativity sets it apart. I look forward to harnessing our collective expertise to drive meaningful impact and forge new frontiers. The strength of talent across the group is remarkable, and I’m excited to help build the agency group of the future.”

“Amid a rapidly evolving industry landscape, dentsu’s commitment to innovation and creativity sets it apart. I look forward to harnessing our collective expertise to drive meaningful impact and forge new frontiers,” she continued.

Tangas described Bullis as a “proven leader” joining at a time of “technological advancement” for the business.

“With Jenny’s strong leadership, I’m excited to supercharge brands with best-in-class integrated media solutions,” she added.