A new study looking into the impact of OOH on attention, reveals that participants’ attention increased with each exposure to a specific ad.
IPA Bellwether: Marketing budgets showing strongest growth since 2014
Marketing budgets experienced their strongest level of growth in almost a decade in Q4 of 2023 according to the IPA’s latest Bellwether report.
Channel 4 could cut up to 200 jobs as ad sector slumps
Concerns around job cuts in television remain, including at Channel 4, amid an ad industry slump, as advertisers spread their budgets more thinly.
WPP hit with unexpected Q3 plummet as bosses scramble to cut costs
WPP’s revenue took an unexpected hit this Q3, marking its second consecutive quarterly revenue decrease compared to its annual forecast.
WPP unveils 250,000 square-foot Toronto hub
WPP has this week celebrated the opening of a new Toronto campus, a creative hub designed to bring together 2,000 people.
WPP appoints new UK president Karen Blackett OBE
WPP has announced that Karen Blackett OBE will become its new president of its business in the UK.
Carat agency retains Vodafone’s £400m global media account
Creative agency Carat has retained Vodafone’s international media account reportedly worth up to £400 million globally.