BT and Global have inked a 10-year partnership to upgrade the UK’s ‘legacy payphones’, bringing hyper-local advertising to 200 towns and cities.
BT targets businesses with Adam&EveDDB ‘we’ve got your back’ campaign
Adam&EveDDB has developed a new brand platform for BT Group, which shines a light on the diversity and vitality of the businesses BT supports.
BT and Netflix celebrate ‘big screen thrills’ with ‘small screen bills’
BT has unveiled a film dramatising partnership with Netflix, highlighting the benefits of having broadband and TV with the streaming service included.
Sky broadband ad banned after BT complains to regulator
The ASA has banned a online Sky Broadband ad after complaints by rival firm BT that it was ‘misleading’ customers over price comparisons.
Labour asks ad authority to crackdown on misleading mobile and broadband marketing
Labour has called on CAP to fast track new rules to protect consumers from ‘misleading’ mobile and broadband deal offer marketing this Christmas.
Two thirds of UK’s largest advertisers set to slash television spend
Over two-thirds of the UK’s largest advertisers intend to slash spending on traditional TV platforms next year as the recession takes hold of the UK.
BT social media campaign sees Horror Dolls crash family Wi-Fi
BT has recruited two of the UK’s leading TikTok families to create a social media campaign that sees Halloween Horror Dolls crash family Wi-Fi.
BT taps Sex Education’s Gillian Anderson for latest TV ad
BT has recruited Sex Education’s Gillian Anderson, who appears as her Jean Milburn character in a new ad to celebrate its ongoing partnership…
Nationwide’s CMO leaves her role after six years
Nationwide’s chief product and marketing officer Sara Bennison is set to depart from her position after six years at the company.
Pride Month: Why brands are embracing the stars of RuPaul’s Drag Race UK
In celebration of Pride Month, Marketing Beat delves into brand collaborations with stars from RuPaul’s international Drag queen reality TV show.