Tesco’s latest advertisement has been slammed online with viewers branding the campaign as ‘creepy’ and ‘horrifying’.
Promoting its Clubcard loyalty scheme, the supermarket’s ad sees a woman enjoy the benefits of saving money – maybe a little too much.
When the character realises the discounts she has bagged, a smile like that of a Snapchat filter appears across her face. Supposedly intended to emulate happiness, the superimposed face comes across as mildly terrifying.
Set to Snap’s ‘I’ve Got The Power’, the woman encounters people with the same face as she skips home. When she eventually sits down, even her dog bosses the same creepy smile.
https://www.youtube.com/watch?app=desktop&v=ueBup4U5iz8&feature=youtu.be
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The film has been the topic of many conversations online, with Twitter users likening the ad to a horror film.
“Who is responsible for the abject horror of the Tesco Clubcard ad? Show yourself, you monster,” David M Barnett (@davidmbarnett) tweeted.
https://twitter.com/davidmbarnett/status/1632140725616771074?s=20
Another person (@jennimcm69) posted: “@Tesco what are you doing to the nation? The Tesco #clubcard ad on tv tonight gave me the fear! It has me terrified to shop @Tesco now.”
The ad was also called “stuff of nightmares” by user Amber Wilkinson (@NinjaWorrier).
