Tesco has unveiled a new partnership with TV personality Billie Faiers and her new home and lifestyle brand, Chapter B.
The collaboration between the ‘big four’ grocer and the ex-TOWIE star will see a new capsule collection of homeware and children’s stationery and craft products become available in-store from the beginning of March.
Faiers has worked with consumer product experts Hunter Price International to develop a range for the grocery partner, which reportedly embodies ‘affordable luxe design’.
Key hero items ranging from £3 to £16 will include vases, cushions, candles and diffusers. Children’s stationery and craft items under the ‘Chapter B Kids Club’ banner will also include kindness cards, journals and make your own sets.
The launch of the new partnership will be fully supported with a marketing campaign from Chapter B, which will also be documented as part of Faiers’ ITVBe TV show, Billie & Greg: The Family Diaries.
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“The home aisle is always a go-to destination every time I go to the supermarket, so to see Chapter B in Tesco will be a huge moment for the brand and I. It’s the perfect place to pick up some great pieces for all over the home,” Faiers said. “The way consumers shop for homeware is always evolving and it was really important for us to have a passionate and supportive grocery partner to continue to work on our long-term brand objective – which is to become a leading home and lifestyle brand in the UK.”
Hunter Price International home and lifestyle sales director, Allana Holmes, added: “Our partnership with Tesco and Chapter B marks the beginning of the second phase in the retail strategy for the brand. Our homes have become hybrid hubs over the past few years – it’s where we work, entertain, play and rest – and Chapter B aims to help people create affordable and beautiful living spaces for all the different areas of our lives.”
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Can’t wait