Tesco is offering a new AI-powered ‘hyper personalised’ Clubcard promotion for millions of its customers, offering them the chance to win up to £50.
Tesco praises aggressive price marketing in driving market share growth
Tesco has praised the strength of its brand perception and customer value offer in helping it gain market share and return to positive volume growth
Tesco loses appeal in Lidl trademark row over Clubcard logo
Tesco now has nine weeks to remove the ‘Clubcard Prices’ logo from all stores and online channels, at an estimated cost of £8 million.
Tesco chief customer officer Alessandra Bellini steps down unexpectedly
Tesco’s chief customer officer Alessandra Bellini is set to step down from her role at the end of September after close to seven years with the grocer.
Tesco and Sainsbury’s under fire as ‘dodgy’ loyalty offers exposed
Tesco and Sainsbury’a have been accused of deceiving consumers with ‘dodgy’ tactics on loyalty offers, giving the impression of better saving.
Tesco CCO: “Clubcards are now used across 80% of all Tesco transactions”
Tesco’s chief customer officer, Alessandra Bellini tells MADFest why Clubcard has been nothing short of a runaway success since 1995.
Tesco unleashes the power of Clubcard prices in ‘silly’ BBH advert
Tesco’s latest Clubcard advert is giving customers the power of lower prices in its latest “silly and in your face” BBH agency-produced campaign.
Ocado showcases its ‘Price Promise’ avalanche in latest TV spot
Ocado has launched a new integrated campaign to promote its ‘Ocado Price Promise’ value proposition ahead of the summer.
Stop copying me! How do brands steer clear of the wrong side of trademark law?
Copyright infringement can come in the form of logos, products and even Adidas’ three stripes … but how should brands avoid pricey court cases?
Tesco ordered to cease use of Clubcard logo in Lidl trademark row
The High Court has ruled that Tesco must stop displaying its Clubcard logo as it infringes Lidl’s trade mark rights in its logo.