Retail promotions and deals have made up 27.2% of all supermarket sales over the past month as retailers and brands look to entice customers instore.
Waitrose unveils giant 3D billboard to boost new price-cut campaign
Waitrose has taken out a 20ft tall 3D billboard to highlight the supermarket’s new product price cuts and boost its integrated marketing campaign.
Waitrose unveils ‘Supplier Stories’ campaign to connect farmers with customers
Waitrose is set to launch a new social media campaign to create a direct line between its shoppers and farmers. The upmarket retailer’s executive director, James Bailey unveiled its upcoming…
Read MoreTesco Clubcard advert branded ‘horrifying’ and ‘creepy’ online
Tesco’s latest advertisement for its Clubcard scheme has been slammed online with viewers branding the campaign as ‘creepy’ and ‘horrifying’.
Nigella Lawson named new Ocado ambassador
TV chef and acclaimed food writer Nigella Lawson has partnered with online-only grocer Ocado to help the nation fall in love with store cupboard staples.
Bulk appoints Billie Bradberry as CMO
Nutrition brand Bulk has named Billie Bradberry as its new chief marketing officer.
Broadcaster Ashley James named as Tu Clothing brand ambassador
Celebrity mum and broadcaster Ashley James has been unveiled as Tu Clothing’s new brand ambassador.
Tesco Clubcard campaign asks TikTokkers to become the voice of the checkout machine
Tesco is offering Clubcard members across the UK the chance to become the voice shoppers hear at checkouts in its latest TikTok competition.
Aldi gets a Lidl Black Friday ad banned from a national newspaper
A Lidl newspaper ad for a Black Friday sale has been banned by the Advertising Standards Authority (ASA) for failing to substantiate savings claims.
KFC’s former CMO Meg Farren returns as GM
Fast food chain KFC has revealed its former chief marketing officer who left for Asda, Meg Farren, is to rejoin the company.