Equity release advisory service, Equity Release Supermarket has launched its first ever television advert.

Looking to broaden its audience and showcase its pioneering technology and digital offering, the ad will be rolled out nationally, including Sky and Channel 4, as part of the company’s SmartER push.

The advert follows Helen, who is looking to compare the entire equity release market and gain personalised deals to enable her to fulfil her aspirations. She discovers the only place that does this is Equity Release Supermarket’s smartER, and she embarks on the smartER journey.

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“We’re excited to now launch our new TV campaign showcasing this all-inclusive platform to a far wider audience and are delighted to have the support of the UK’s top Lenders,” Equity Release Supermarket founder and CEO Mark Gregory said.

The campaign has been supported by UK wide providers, including Pure Retirement, Standard Life Home Finance and Aviva.

Equity Release Supermarket was founded by Mark Gregory in 2008.