A Thinkbox study looking at advertising effectiveness has proven that profitability varies greatly by media, with TV found to be the greatest driver of overall profit.
Too political for TV: Why Amnesty’s gritty Olivia Colman trailer makes a mark
Marketing Beat explores Amnesty’s gritty new campaign, including why it has been deemed too “political” for TV, and how it uses the drama genre to get audience’s attention.
Watch: Arsenal stars Saka and Jesus showcase ‘seriously big’ TVs for electricals brand
Electronics brand TCL is leaning into the power of big brands as it signs Arsenal stars Bukayo Saka, Gabriel Jesus and Mohamed Elneny for its latest ad.
ITV to reduce new shows amid fears of advertising slump
ITV is cutting back on new shows amid an anticipated advertising downturn this festive season, with city analysts predicting falling advertising revenues this year.
Müller wants you to ‘love every bit’ in major new TV campaign
Dessert brand Muller has released a new multimillion-pound TV brand campaign as part of a wider creative overhaul, calling on consumers to ‘love every bit’.
Wayfair calls time on ‘Age of Greige’ to launch colourful new platform
Wayfair, the online furniture retailer, is calling time on the Age of Griege to launch a new and colourful ‘Go Your Own Wayfair’ creative platform.
Product placement more favourable than traditional advertising, research finds
The majority (59%) of UK consumers would prefer to watch TV programmes and films with product placement as opposed to advertising breaks.
Dolmio rebrands itself through digital, OOH and TV campaign
Dolmio has unveiled a ‘bold’ new rebrand and visual identity which intends to be ‘bolder, punchier and sharper than ever’.
Hardys ‘Certainty’ TV campaign hopes to reach 20m UK adults
Wine brand Hardys has unveiled the return of its national TV campaign ‘Certainty’ which will run until 7 May.
TV ads will still bring brands more fame than digital ads, industry veteran Sir John Hegarty tells the BBC
Sir John Hegarty told the BBC that despite the popularity of digital ads, TV advertising is the only medium that can make a brand truly “famous”.