Elon Musk’s X, formerly known as Twitter, has dropped global consumer goods firm Unilever from a lawsuit claiming top international brands had conspired to withhold ad revenue from the social media platform.

In a filing at a US federal court in Wichita Falls, Texas, the social media pariah revealed that it was dismissing claims against the London-based brand from its August antitrust lawsuit.

X’s lawsuit accused the Brussels-based World Federation of Advertisers (WFA) and its members Unilever, Mars, CVS Health and Danish renewables outfit Orsted of ‘conspiring’ to block the site from access to “billions of dollars in advertising revenue” by boycotting it.

Various big-name brands have opted to stop advertising on X since Elon Musk’s takeover due the rise in politically extreme content on the platform, spurred in by the Tesla’s owners lax controls.

This has since resulted in X losing as much as 50% of its total ad revenue.

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Despite controls brought in by Musk to limit advertisers’ risk of being placed next to potentially racist or fake news posts, brands have continued to steer clear of the troubled website.

The WFA and the other named defendants have so far not responded to the lawsuit, however X has confirmed that it has now reached an agreement with Unilever, which will see adverts from the Dove and Marmite owner remain on the platform.

In a statement on the resolution, an X spokesperson said: “X is pleased to have reached an agreement with Unilever and to continue our partnership with them on the platform.

“Today’s news is the first part of the ecosystem-wide solution and we look forward to more resolution across the industry.”