Unilever brand Dirt Is Good stars Usain Bolt in a multi-million pound campaign to support the launch of its new Persil Wonder Wash product.
Dove partners with Jessie J to call-out AI threat to beauty standards
Jessie J has partnered with beauty brand Dove to mark 20 years of its ‘Campaign For Real Beauty’ as it renews its commitment to ‘real women’.
Lynx snaps up Lil Baby for blockbuster fragrances campaign
Lynx has collaborated with American rapper Lil Baby for its latest blockbuster ad campaign promoting its new ‘fine fragrance’ collection.
Dove ’10 vs 10′ campaign highlights alarming anti-ageing skincare trends
Dove is highlighting the alarming impact of anti-ageing skincare trends on social media, with young girls being exposed to adult skincare content.
Unilever chief brand officer to depart after 35 years
Aline Santos is set to leave her role as chief brand officer and chief equity, diversity and inclusion officer at FMCG powerhouse Unilever.
Unilever launches fresh review of media and planning account
Unilever, which owns brands including Ben & Jerry’s and Marmite among others, has launched a review of its global media and planning account.
Cheap off-brand ‘fake’ Magnum causes relationship break down
A woman sees the entire fabric of her long-term relationship unravel after her boyfriend buys fake, off-brand Magnum in the brand’s new ad.
Unilever to be investigated by CMA over greenwashing claims
Unilever is being investigated by the CMA following claims that it made “vague and broad” statements about its products’ environmental qualities.
Greenpeace attacks Dove for single-use plastic with shock stunt
Greenpeace have planted a subversive redesign of the iconic Dove branding outside Unilever’s headquarters, slamming the company for its shocking use of single use plastic.
ASA rejects over 100 complaints against ‘irresponsible’ Dove body image ads
The ASA has rejected over 100 complaints made against Dove’s ‘Cost of Beauty’ ad as Unilever defended its ‘Self-Esteem’ body image campaign.