Mars has overhauled its chewing gum offering with the launch of a new global brand platform ‘Chew Good’, backed by a bumper media spend of £39.2m.
Mars recycles classic adverts to highlight net zero efforts
Mars has tapped into the idea of ‘reuse’ in an innovative campaign to raise awareness of its efforts to cut emissions.
Mars on-screen ads reach gender parity with 50% boost in female representation
Female characters now comprise 49.9% of all people shown across Mars on-screen ads, although the global brand admits it “still has work to do to”.
Dolmio celebrates delightfully ‘inauthentic’ home cooks in latest TV campaign
Dolmio has launched an extensive integrated campaign to kick off a new global brand platform, featuring a wholly re-worked identity.
Sustainability messaging has ‘amplifier effect’ of up to a third on brands
The data said consumers like “simple, jargon-free sustainability messages that connect directly to them, their family and the world around them”.
Maltesers pledges continued support for working mums with new campaign
Maltesers is continuing to support mothers by spotlighting the issues and challengers that mums can face in the workplace with a new campaign.
Mars boss defends brands’ ESG commitments branding scepticism as ‘nonsense conversations’
The new Mars CEO has defended the environmental and social commitments made by brands (ESG) in the face of widespread scepticism.
Is your cat too cool for you? Latest adam&eveDDB ads show you how to get them purring again
London agency adam&eveDDB has developed a new creative platform for US-based Temptations cat food with the launch of four new hero films.
Galaxy hones in on women empowerment within cocoa growing communities
Galaxy has unveiled a new campaign that pledges to help one million people including women, their families and their communities thrive by 2030.
Eastpak-wearing astronauts colonise Mars in Mad Max-style ad
Eastpak has today (10 March) unveiled a new multi-channel global brand campaign as part of its ongoing ‘Built to Resist’ creative platform.