VCCP Media has snapped up the top duo responsible for turning around the fortunes of IPG Mediabrands by winning big names like Deliveroo, Natwest and Nike.
James Shoreland will take on the role of CEO, while Will Parrish will take up the CSO role. They both join from Initiative Media where they have worked together for the past six years.
The new hires come amid success for VCCP Media, including recently picking up clients including Wilkinson Sword, Chilly’s, Bulldog and Krispy Kreme, with the pair tasked with continuing to build on this success.
They will also be supported by the appointment of Tara Marcus to the COO role and the appointment of Simon Jenkins as Chief Planning Officer.
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Speaking about his new role, Shoreland said: “The increasing number of specialisations in media has led agencies away from the power of creativity. I believe an agency that focuses on creativity in media, and the creative within media, will unleash the potential of both brands and people. VCCP is the perfect place to do just that.”
Parrish said: “It’s time for media to take its anorak off and it feels like VCCP are firing the starting pistol. Challenging media to become creative’s super power and creative to become media’s. Challenging mediocrity in media — we all have these new paintbrushes at our disposal for media to be creative and confident, that’s something I just couldn’t turn down”.
VCCP Partnership CEO Michael Sugden, who Shoreland will report to, said: “We’re delighted to snare two people of James and Will’s calibre. They are a natural fit with VCCP’s challenger culture and there’s a lot to challenge in todays media landscape. One of those challenges is the fragmentation of creative and media thinking.”
“James and Will share our belief that the best work comes from treating creative and media as one so we’re thrilled to welcome them to the VCCP family.”
