Personal care brand Wilkinson Sword has selected VCCP Media to run its UK planning and buying across both its men’s and women’s product ranges.
The move follows a media review and sees the London agency replace the incumbent, WPP-owned Wavemaker. VCCP Media will now look to help the historic brand break through the ‘inertia’ within the shaving category and target key audiences with engaging new work.
This latest client win follows a string of successful pitches by the media agency, which has also recently secured the business of Bulldog, Chilly’s, Florence, and Krispy Kreme.
“We are proud of our history of design and innovation which stretches back more than 250 years,” Wilkinson Sword head of marketing, Christina Bouzala said.
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“So we are excited to bring this to the fore and start working with VCCP Media, who share our desire for being a contemporary challenger brand. We look forward to creating great work that will challenge the mainstream in our upcoming campaigns.”
Picking up the Wilkinson Sword account will no doubt prove a significant coup for VCCP Media, with the iconic brand enjoying high levels of recognition and a strong international presence.
VCCP Media joint CEO, Peter Bennett added: “We are proud of our history of design and innovation which stretches back more than 250 years. So we are excited to bring this to the fore and start working with VCCP Media, who share our desire for being a contemporary challenger brand. We look forward to creating great work that will challenge the mainstream in our upcoming campaigns.”
