A new Cadbury campaign starring Ian Wright tells the story of the brand’s partnership with Grenfell Athletic FC.
Created by ad agency elvis, in collaboration with the global marketing agency MKTG Sports + Entertainment and Grenfell Athletic’s creative agency Brothers and Sisters, the film shines a spotlight on the Club Together football initiative which has supported local communities since 2020.
Rolling out across socials, the emotive five-minute film celebrates the success of the club’s “Common Ground” and sees the football legend Ian Wright introduce Grenfell FC before meeting its founder Rupert Taylor, as well as telling the story of the launch.
The initiative saw Cadbury pool the resources of 14 top professional clubs earlier this year to create the ground for the club, which was created in the wake of the Grenfell Tower fire.
To mark the launch of the space, which includes dugouts, training equipment and expertise from league partners, Cadbury hosted a launch football match inviting ambassadors and club legends including Wes Brown and Carlo Cudicini to watch a game between Grenfell Athletic FC and Cadbury All Stars.
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“The film shines a light on the amazing work being done by Grenfell Athletic FC, and showcases a fantastic day with Grenfell community. At Cadbury, we are incredibly proud to work with the team, uniting 14 of our partner clubs,” said Mondelēz International, Cadbury Sponsorships lead Chris Parker.
Grenfell Athletic Founder Rupert Taylor said: “What an extraordinary get together on a beautiful sunny day. Grenfell Athletic players from all teams, Men’s and Women’s, Saturday and Sunday, coming together to play against Cadbury and Club partners.”
“Football, music, food, community – a perfect way to launch our Common Ground and the next phase of our partnership with Cadbury FC.”
Elvis executive creative director Neale Horrigan concluded: “We’re really proud to launch this new film, which represents the culmination of the successful campaign we launched with Cadbury FC and Grenfell Athletic FC in the summer”.
“Hosted by the legendary Ian Wright, this work really highlights how important Grenfell Athletic FC is to the community, and clearly shows how Cadbury FC is more than just a sponsor – it’s a partner”.
