Cadbury partners with VCCP to relaunch its integrated “The Big Win Win” campaign, which spotlights local shops, for the second consecutive year.
Relatable ad shows Cadbury ice cream is ‘guaranteed not to last’
VCCP London’s campaign for Cadbury ice cream, taps into a relatable family dynamic as it shows the frozen treats are ‘Guaranteed not to last’.
VCCP creates mini ads for Cadbury’s biggest-selling tiny egg
VCCP London has created a new campaign for the brand’s Mini Eggs, playing on the fact that they are the UK’s biggest-selling chocolate egg at Easter time but are only…
Read MoreCadbury launches virtual Easter egg hunt campaign
Cadbury is putting a spin on the traditional Easter egg hunt by showcasing its online ‘The Cadbury Worldwide Hide’ platform through a series of OOH posters. The platform enables people…
Read MoreIn pictures: Cadbury shares nostalgia-filled OOH posters for 200th birthday
As part of its wider “Yours for 200 Years” campaign VCCP has put together a set of iconic posters, drawing on campaigns from 1915 to 2024.
Cadbury Creme Egg brings back iconic ‘How Do You Eat Yours’ tagline
Cadbury is bringing back its ‘How Do You Eat Yours’ tagline in its latest spot. It marks the first time the tag has been used in 20 years.
Cadbury 200 years on: VCCP on unwrapping the brand that shaped a nation
Celebrating 200 years of Cadbury, Marketing Beat speaks to VCCP’s Angus Vine to unpick the campaign honouring the milestone.
Cadbury celebrates 200-year milestone with classic ad remake
Cadbury is celebrating its 200-year relationship with the chocolate-loving British public with an emotional reboot of a classic advert.
Cadbury Christmas ad takes top spot for audio effectiveness
Cadbury tops the charts as System 1 reveals its top radio adverts in its new Listen Up! report, all based on emotional response data.
Ian Wright tells emotive story of Grenfell Athletic FC in new Cadbury film
A new Cadbury campaign starring Ian Wright tells the story of the brand’s partnership with Grenfell Athletic FC.