TUI has released the latest iteration of its ‘Live happy’ campaign, veering away from beach holidays to promote city breaks.
Developed by creative agency Leo Burnett, the 40-second spot highlights the variety of cities consumers can explore through the travel brand.
The film sees travellers venture through destinations Rome, Paris, New York, Barcelona, Lisbon and Venice.
Directed by “+ jacksonkarinja” – Gareth Jackson and Mark Karinja – the spot closes with the line: “Flights, hotels, experiences – all in one place. The best city breaks made easy. TUI – live happy.”
“The concept behind this film is to highlight the kind of moments that travellers will remember forever when they book a TUI City Break with us,” TUI chief marketing officer Katie McAlister told Campaign Live. “We’re confident that the film, and the holiday feeling it portrays, resonates with audiences, and we hope to see customers travel on a TUI city break with us in the near future.”
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The news comes weeks after HSBC UK recruited Richard Ayoade to promote the bank’s ‘Global Money Account’ – which allows customers to spend and send money around the world in multiple currencies – with no HSBC fees or minimum balances.
The 60-second spot – developed by creative agency Wunderman Thompson – sees Ayoade use his ‘Global Money Account’ to make purchases while travelling, with the ‘beep’ of the card machine bleeping out the ‘F’ word in travel – fees.
