Uber has revealed that customers can now book train journeys through its app alongside its traditional ride-sharing and food-delivery propositions.
Created in partnership with London agency Mother, the campaign is centred around two comedic spots that lampoon common behaviours that consumers associate with ordering an Uber, juxtaposed with catching a train.
In order to establish this new connection between the ride-hailing brand and trains, Uber will target customers at various key stages throughout their journey, including out-of-home takeovers of some of the UK’s busiest rail hubs and key commuter stations.
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With media planning and buying handled by EssenceMediacom, Kinetic and JCDecaux UK, the ‘Uber Travel’ campaign will run throughout the UK until the end of the year.
The campaign follows on from the brand’s recent blockbuster TV ad starring Hollywood stalwart Robert De Niro and Asa Butterfield, celebrating its all-round integrated offering.
