Festive OOH campaigns that align with TV adverts are twice as likely to perform well, according to new research from System1.
Uber lampoons itself as it launches train-booking feature
Uber has revealed that customers can now book train journeys through its app alongside its traditional ride-sharing and food-delivery propositions.
Euston Station sparks fury by swapping departure board for huge ad monitor
Euston Station has replaced its departure board with a huge monitor in anticipation of the station soon displaying adverts, invoking fury among critics.
Attention-grabbing campaign calls out stammering micro-aggressions
The British Stammering Association, trading as STAMMA, is spotlighting the often tricky lived experiences faced by people with a stammer.
WUKA celebrates South Asian Heritage month with taboo-busting OOH campaign
WUKA is celebrating South Asian Heritage Month with a ‘taboo-busting’ out-of-home campaign running across London.
JCDecaux selects five charity partners for 2023 and 2024
JCDecaux has picked five charities to work with in 2023/24, including ALONE, Barnardos, Fairtrade, Fighting Blindness and the Peter McVerry Trust.
Tesco set to increase digital marketing screen network across 150 stores
Tesco plans to increase the number of digital screens it has across its 150 stores as part of a move to expand revenue from in-store media.
JCDecaux and Google unveil scheme to help BAME-led brands better target OOH audiences
JCDecaux has unveiled an initiative that intends to help brands led by people from BAME backgrounds better target OOH audiences.
Queen Elizabeth II: UK advertising shuts down for state funeral
Advertising across the UK will be paused today as the nation comes together to pay its respects at the state funeral of Queen Elizabeth II.
Tesco launches UK’s largest digital ad network to reduce ad-spend wastage
Tesco has added 100 out-of-home digital screens to its 400-strong collection, making it the UK’s largest digital advertising network.