The UK has come out on top as the most effective advertising market in the EMEA region, according to insight from WARC’s latest rankings
Dobbies celebrates the start of spring with inspirational new ad
Dobbies has launched a major integrated campaign to celebrate the start of spring, positioning itself as a champion of garden living.
Thinkbox study proves ‘all advertising works’, with TV driving most profit
A Thinkbox study looking at advertising effectiveness has proven that profitability varies greatly by media, with TV found to be the greatest driver of overall profit.
Sky reviews European media account for first time since 2017
Sky has called for a review of its European media account. This marks the first review to take place since 2017 when Mediacom was retained.
Tesco brings TV ad to life to help public ‘become more Christmas’
Tesco brought its festive TV advert to life with an OOH activation at Kings Cross station to help commuters ‘become more Christmas’.
Uber lampoons itself as it launches train-booking feature
Uber has revealed that customers can now book train journeys through its app alongside its traditional ride-sharing and food-delivery propositions.
Shoppers find their ‘Christmust’ at Dobbies in 2023 festive ad
Dobbies is helping Britain find its ‘Christmust’ this year, highlighting how finding that specific ‘thing’ can make people feel at Christmastime.
EY kicks off campaign celebrating the transformative value of AI
The EY organisation (EY) has teamed up with Ogilvy UK, FinkDifferent and Hogarth to kick off a fully integrated AI campaign.
EssenceMediacomX names new CEO as Ryan Storrar steps down
WPP’s EssenceMediacomX has named Clare Chapman as its new chief executive officer, replacing the outgoing Ryan Storrar.
First Choice empowers travellers to ‘Get Picky’ in brand relaunch
Holiday company First Choice has unveiled a campaign aimed at empowering travel lovers to ‘get picky’, as part of its new platform and brand relaunch.