Adtech company Veridooh has partnered with digital out-of-home (DOOH) media owner, Smart Outdoor, to expand the presence of its world-first independent verification solution for out-of-home (OOH) campaigns.
Veridooh’s patented technology, SmartCreative, tracks, measures and verifies OOH campaigns, allowing brands to see a highly detailed breakdown of how their OOH campaign is being delivered.
The technology aims to inject new levels of confidence in the sector to help OOH grow for all stakeholders, something which Smart Outdoors’s clients will have access to following the partnership.
Smart Creative provides more than 400 metrics on campaign delivery and is already used by Group M and Omnicom Media Group for clients such as Google, Amazon, Mercedes, Pepsi Unilever, Song and McDonald’s.
“We’re thrilled to partner with Smart Outdoor to provide more advertisers with out world-first independent verification solution for OOH,” said Veridooh co-founder, Mo Moubayed.
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“Advertisers want increased transparency and confidence across all advertising channels and OOH is no different.
“This partnership means brands can see exactly how their OOH campaign are being delivered within seconds of logging onto their Veridooh dashboard, giving them not only peace of mind but also helping them understand the true value they’re getting from their OOH campaigns.”
Smart Outdoor CEO, Mark Catterall, added: Smart Outdoor is committed to proving advertisers with the latest innovations in OOH and that includes making Veridooh’s independent verification solution available.
“Allowing our clients to verify their OOH campaigns with an independent third-party means they have a clearer understanding of how powerful OOH really is for their brands.
“When brands understand the true value they’re getting from OOH they’re encouraged to spend more in the sector and this benefits everyone. We look forward to working with the Veridooh team to deliver greater trust and transparency in OOH.”
The new independent verification solution follows the adtech company recently partnering with other leading media owners, such as Alight Media, Limited Spaces, London Lites, IQ OOOH and it’s partnership earlier this year with Mass Media.
