Australian adtech firm Veridooh has this week partnered with digital out-of-home owner Mass Media Outdoor to offer advertisers the opportunity to independently track and measure out-of-home campaigns.
Having launched in the UK market last year, this latest move signals the Sydney-based outfit’s continued expansion within the market and will enable all Mass Media Outdoor clients to verify their campaigns.
Veridooh’s verification solution, SmartCreative, provides more than 400 campaign metrics in one dashboard – giving clients a highly detailed breakdown of their out-of-home outputs.
“A core mission at Mass Media Outdoor has been to make DOOH more accessible to smaller businesses. Increasing transparency in the sector helps us achieve this,” Mass Media Outdoor CEO, Mass Lambresa said.
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“By allowing advertisers to see exactly how their campaigns are being delivered, we’re giving them the tools to better understand how OOH is helping their brands grow and delivering on key objectives.
He continued: “It’s great to work with the Veridooh team to roll out independent verification for our clients. Importantly, Veridooh’s dashboard is a simple tool for clients to use, keeping it easy and efficient for smaller businesses that want to tap into the full power of DOOH.”
The addition of Mass Media Outdoor’s network will help Veridooh’s solution expand significantly, with the out-of-home company owning a wide range of premium spaces across the South East, Midlands and North West.
Veridooh co-founder, Mo Moubayed added: “We’re pleased to partner with Mass Media Outdoor to help increase transparency in UK OOH. We’re seeing strong interest from local advertisers in independent verification and our goal has been to work with local experts to make our product available to everyone.
“The more brands and agencies have access to independent campaign delivery data, the more they can understand the power OOH has on their brands’ growth. This means everyone wins.”