Media giant Sky has appointed Priya Dogra as its inaugural chief advertising and new revenue officer. Joining from Warner Bros., Dogra will take up the role in June.
Reporting into chief business officer Nick Herm, Dogra will sit on the company’s executive management committee and will work closely with Sky Media managing director Brett Aumuller who will be reporting into her.
She leaves the Warner Bros. media empire after a 14-year spell with the US firm, having a held a variety of senior roles in a range of global markets culminating in president and managing director of the EMEA region.
“Priya brings a wealth of operational and strategic experience in the media industry, and her proven track record of success, partnered with our history of innovation will be integral to driving growth areas for Sky, as we continue to connect our customers to more of what they love,” Herm said.
Subscribe to Marketing Beat for free
Sign up here to get the latest agency news sent straight to your inbox each morning
In her new role, Dogra will be tasked with leading and growing Sky’s advertising sales division whilst simultaneously developing its non-subscription revenue streams.
Dogra added: “I’m thrilled to be joining the team at Sky with whom I’ve had the pleasure of partnering over the years. Sky has been at the forefront of delivering best in class consumer experiences in entertainment and connectivity and I’m delighted to be part of driving future innovation.
“I look forward to collaborating with our many partners on delivering innovative brand solutions and driving monetisation across linear and digital video.”
