London-based snack brand Olly’s has staged a ‘war’ against competitor crisp brand, Walkers, calling them ‘Wa*kers’ in their latest campaign.
Showcased across digital out-of-home (DOOH) billboards across London this week, the month-long tongue-in-cheek ‘War Against Crisps’ campaign aims to challenge the way people view their snacking habits.
The adverts follow in the wake of previous competitor rivalry, where Olly’s has claimed that it produces superior snacking products, including Pretzel Thins, which feature at the heart of this campaign.
Making its debut in Leicester Square, the billboards read, ‘Jog on Wa*kers, There’s a New Snack in Town’ while other DOOHs tell consumers to ‘Snack on Pretzel Thins. Because Crisps are Wa*kers’
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The campaign will also be supported by fundraising initiatives to raise awareness of the claim that Olly’s snacks contain 60% less fat than competitive brands.
“We know that our Pretzel Thins win the battle of the snacks hands down, so we decided it was time to let the rest of the world know,” said Olly’s founder, Olly Hiscocks.
“It just so happens that we had to call out the Wa*kers of the savoury snack biz, just how unhealthy their crisps are, to achieve this – obviously no offence intended.”
“We hope this will make people stop and think about their snack choice, and opt for our delicious Pretzel Thins: the Oll-Timate option!” he added.
The London based start-up was first established in 2016 with an aim of disrupting the healthy snacking market.
Rebounding from the Covid-19 pandemic, the brand saw online sales soar by 800% in the latter half of 2020 to now be predicted a projected revenue of £3 million in 2023.
