Burger King has worked with creative agency BBH to poke fun at its fast-food rival restaurants with the chain’s latest out-of-home (OOH) campaign.
The news comes a day after Yum! Brands announced that it was permanently removing its KFC and Pizza Hut restaurants from Russia.
Burger King’s ‘Grill Lines’ OOH posters use minimalist design and witty humour to criticise the likes of McDonald’s and KFC.
All the copy featured in the campaign plays with the burger-chain’s flame-grilled slogan, taking aim at McDonald’s with the phrase ‘only a clown would forget their lines’, and KFC with ‘some colonels haven’t earned their stripes yet’.
READ MORE: ‘Tasty and that’s it’ Russia re-brands McDonald’s after chain withdraws
“We’ve been flame grilling for over 60 years and our grill lines are as iconic as our mouth-watering Whoppers. With a creatively distinctive and unique campaign, BBH has brought to life how our branding goes beyond our logo, to a fiery stamp of superior quality and flavour,” Burger King UK brand and communications director, Soco Nunez de Cela, said.
The humourous work is BBH’s latest campaign with Burger King and intends to highlight the brand’s Whopper burger in a uniquely creative way.
BBH deputy executive creative director, Felipe Serradourada Guimaraes, added: “Every Whopper comes with a clear seal of approval, its grill lines. So we wanted the world to know that if your burger has no lines, then it’s definitely not a whopper.”
Media planning was handled by iProspect.
Click here to sign up to Marketing Beat’s free daily email newsletter
