Snack brand Peperami has launched a playful new campaign to show how even mums can go a bit ‘Peperami’ for its Chicken Bites and Pizza Bun ranges.
Created by London agency Forever Beta, the campaign will be led by a series of short comedic spots poking fun at ‘confession style’ voice note conversations between busy mums.
Launching across TV and digital channels, the creative looks to raise awareness around the Chicken Bite and Pizza Bun ranges, positioning them as a snack for the whole family.
Forever Beta has even developed a creative concept named ‘ Britalia’ to increase cut through for the Pizza Bun range, showing off how the best of Italy (pizza) meets the best of Britain (buns).
“As we continue to grow our offering we’re thrilled to be able to introduce healthier and more varied options for adults and children alike,” Peperami brand manager, Emily Prince said.
Subscribe to Marketing Beat for free
Sign up here to get the latest agency-related news sent straight to your inbox each morning
“The campaign is led by our brand platform, ‘We all go a bit Peperami’ with the work showing how Peperami has adapted over time to meet the needs of the market, whilst keeping our spontaneous, eccentric spirit.”
Now in its second year with Peperami, the campaign follows on from Forever Beta’s bonkers meat themed wedding activation run for the brand last summer, which saw a Leeds couple tie the knot in a ‘meat-cute’ ceremony.
Forever Beta creative director, Mark Campion added: “In our second year working with Peperami, we continue to bring our agency ideology to the iconic meaty snack brand.
“The key focus for Peperami is to grow product awareness with its heartland – mums. By speaking directly to mums, and what is important to them, we’ve brought laughter and playfulness to the work as they see their everyday scenarios unfold in front of them.”
