A couple from Leeds have tied the knot with the world’s first Peperami wedding.
The ceremony features all the classic wedding features such as the dress, the cake and the decorations all with Peperami twists.
It is fair to say that creative agency Forever Beta went the ‘extra aisle’ with this one, providing the bride Francesca Brooke-Fenton with a customised green gown showing off the iconic Peperami Animal attached to the train.
Of course the ‘meat cute’ also saw the groom bossing a grey suit full of Peperami surprises and accessories.
The Peperami-themed wedding did not stop there.
While guests were fed a feast of Peperami treats and dishes using Peperami products, the couple also cut into a Peperami looking-cake.
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“We have always wanted to do something a bit crazy, we are just like that but never thought we had the guts to do it so Peperami definitely pushed us out of our comfort zone,” Groom Luke Hindmarch said.
“The brand played a big part in the start of our relationship, we’re both genuinely in love with the snack, so it made perfect sense to us to have it become centre stage for our big day.”
With acclaimed rapper and influencer Yung Filly in attendance, the bride’s ‘bouquet toss’ also took a surprising turn. Say goodbye to flowers and hello to a giant catapult launching a bouquet packed with Peperami products across the Tipis at Riley Green.
Forever Beta chief creative officer, Paulo Areas, added: “There is no room for mis-steaks on a wedding day, but there is definitely an opportunity to break conventions and stand apart from the crowd.”
“Peperami is all about embracing those wild spontaneous moments and shaking British traditions, so we thought, what better way of making a brand relevant to people’s lives, than being part of their wedding?”
As the nature of this campaign proves, “We all go a bit Peperami sometimes.”
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