Political ads could soon flood TV screens as parties look to exploit a legal loophole around the ban, which doesn’t apply to streaming platforms.
Channel 4 registers strongest-ever streaming figures
Channel 4 registered its biggest ever month for streaming in March, with the record figures spearheaded by growth from young viewers.
Broadcast TV retains dominance over streaming for UK audiences
Traditional broadcast TV remains more popular than streaming despite a concerted decline in viewership over the past decade.
ITV sells 50% stake in subscription streaming service BritBox International
ITV has sold its 50% stake in digital subscription streaming service BritBox International to its joint venture partner BBC studios.
ITV unveils new brand refresh to cement position as ‘streaming leader’
ITV has unveiled a fresh corporate brand, highlighting its position as “being a leader” in UK ad-funded streaming.
Spotify calls out Apple restrictions in provocative OOH campaign
Spotify is calling out Apple with a bold new campaign that highlights the restrictions that the tech brand places on app developers.
Channel 4 unveils digital-first streamer plan as CMO exits
Channel 4 has said that it intends to become a digital-first public service streamer by 2030, unveiling a five-point strategy named ‘Fast Forward’.
Channel 4 could cut up to 200 jobs as ad sector slumps
Concerns around job cuts in television remain, including at Channel 4, amid an ad industry slump, as advertisers spread their budgets more thinly.
Amazon Prime slammed as latest streaming service to introduce ads
Amazon Prime is the latest paid-for streaming service to introduce a second-tier, meaning some customers will see ads from 5 February this year.
Channel 4 boosts brand recall by 81% in fight against ad slump
Channel 4 is fighting back against the slump in ad revenues with a number of streaming innovations designed to enhances advertisers’ impact.