Netflix held talks with global advertising executives at Cannes to explore different advertising formats in a bid to boost advertising revenues.
Netflix’s cheaper ad-tier has ‘nearly five million’ monthly users
Netflix’s president of worldwide advertising Jeremi Gorman announced that the streamer’s ad tier has nearly five million global monthly users.
Netflix to lower prices across 30 countries in desperate bid to remain competitive
Netflix has announced that it will be cutting its subscription prices across 30 countries worldwide as it battles a dramatic fall in users over the past…
Netflix chooses Microsoft as partner for new ad-supported subscription plan
Netflix has named Microsoft as its technology and sales partner to help power the streaming giant’s first ad-supported subscription plan.