WPP has stumbled into 2024 with a -1.6% drop in organic revenue, lagging considerably far behind rivals Publicis (up 5.3%), Omnicom (4%).
New retail media guidelines designed to standardise results
IAB Europe has published the final version of a set of Retail Measurement Standards for Europe, which act as metrics for retail media investment.
IPA Bellwether: Marketing budget growth squeezed by main media reticence
The rate at which UK marketing budgets are growing has slowed down in 2024’s first quarter according to the latest IPA Bellwether.
WPP CEO Mark Read sees £2.3m pay cut after challenging year
WPP chief executive officer Mark Read saw his pay package fall by £2.2 million to £4.5 million in 2023, according to the group’s latest annual report.
WPP UK president Karen Blackett to leave after 29 years
WPP’s president in the UK, Karen Blackett is set to leave the business this summer after 29 years to pursue ‘external interests’ and ‘new opportunities’.
Cost-of-living, AI and greenwashing: UK marketers share their biggest concerns
Top UK marketers tell Marketing Beat all about the recurring themes that are shaping their working lives such as the cost-of-living, AI and greenwashing.
78% of adland professionals say agencies aren’t doing enough to support mental health
As many as 78% of adland professionals believe that companies within the industry aren’t doing enough to support their employees’ mental health.
GroupM partners with Amazon Ads to offer bespoke cloud marketing insights
GroupM is set to collaborate with Amazon Ads with a view to co-developing an Amazon marketing cloud maturity framework for advertisers.
EssenceMediacomX bolsters senior team with slew of new hires
EssenceMediacomX is revamping its senior leadership team with a series of key promotions as it looks to strengthen its client services…
UK has become third largest global advertising market according to GroupM
GroupM has revealed that the UK has become the third-largest global advertising market in 2023, overtaking Japan due to the weakening of the yen.