Heinz is joining forces with Mattel to capitalise on Barbie-mania by launching a pink barbie-cue sauce, ahead of both a summer of garden parties and the 65th anniversary of the doll herself.
Watch: Heinz spotlights irrational love for the sauce in latest ad
Heinz pays tribute to those who are willing to go the extra mile in its latest ad, which spans digital and print.
Heinz partners with Paramount to release limited-edition The Godfather Pasta Sauce
Heinz has partnered with Paramount to introduce a limited edition Heinz x The Godfather Pasta Sauce in celebration of the 1970s masterpiece.
Adland plays Cupid: 6 Valentine’s Day campaigns that hit the spot
From clever activations to motorbikers, adland has readied its Cupid’s arrows for shooting this Valentine’s Day. Marketing Beat selects its top 6 campaigns.
Heinz ‘Free Dayz Out’ promotion banned by ASA
A Heinz promotion with text that said “Free Dayz out with every pack” has been banned by the Advertising Standards Authority (ASA) for misleading.
‘The Wait’: Heinz film showcases ketchup-focused super fans
A global campaign from Heinz is showcasing how diners around the world are willing to wait irrational lengths of times for their ketchup.
Heinz furthers ‘Ridiculously Good’ messaging with fiery new pasta sauce hero spot
Heinz has launched a fresh hero ad spot to drive home the ‘Ridiculously Good’ messaging, a classic line seen in previous instalments of its pasta sauce campaigns.
Heinz celebrates Britain’s ‘Irrational Love’ for baked beanz in heartbreaking new film
Heinz is reminding the British people of their time-honoured love of baked beans with a new global platform.
Heinz reignites ‘ridiculous’ ketchup-on-pasta debate
Heinz is asking whether its new Tomato Ketchup Pasta Sauce is ‘ridiculously wrong or ridiculously good’ – and, yes you did read that correctly.
Heinz and Lick paint the town red with new ketchup-inspired hue
Heinz has teamed up with paint brand Lick to unveil a limited-edition paint colour inspired by the condiment brand’s iconic Tomato Ketchup.