Tesco Mobile has launched a new integrated campaign to position its brand as the ‘most helpful’ network on the UK market.
Developed by London agency BBH, the campaign revolves around a playful 60-second spot that comically brings to life the idea of helpfulness.
Featuring the return of Tesco’s much-loved free-roaming trolley, the trusty cart has this time been enlisted to get help for a man stuck down a well in an isolated field.
Set to Glenn Frey’s ‘The Heat is On’, the film follows the trolley’s perilous journey over land and water until it finally gets welcome assistance from a Tesco Mobile colleague.
At time of heightened economic crisis, the ad is intended to act as a light-hearted reminder that Tesco Mobile wants to supports its customers as ‘the network that gives a sausage’.
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“This is definitely the most epic journey so far for our trolley. Traktor did a brilliant job bringing it to life and giving it character. Also, it’s not often you see a shopping trolley go into a river and make it out alive,” BBH creative director, Uche Ezugwu said.
Having premiered over the Easter weekend, the campaign will run for two months across TV, broadcaster video-on-demand, social media, print, out-of-home and radio. Media planning and buying was handled by EssenceMediacom.
Tesco Mobile chief mobile officer, Rachel Swift added: “Here at Tesco Mobile, our customers are at the heart of everything we do. That’s why being helpful is our bread and butter.
“We wanted to bring to life how we’re the helpful network that puts a smile on people’s faces in a way that only supermarket mobile can. And I believe BBH have delivered a campaign that does just that. We hope everyone enjoys it as much as we enjoyed creating it.”
19 Comments. Leave new
I could have made that advert better..call me can have the 2 ideas for free..I’m a qualified marketing expert..for e.g..the phrase “the network that gives a sauage” would be better
My family find the thought of how much this advert probably cost, particularly at a time that people are finding it hard to afford the basic necessities, as unwarranted.
The advert is embarrassingly bad, whomever thought it up should be sacked. No positives at all.
I did not understand this advert.
Help me out please..
What level of intelligence are you aiming at. A metal trolley coming to the rescue of a bloke trapped in a well. For goodness sake get a grip on reality .
This is absolutely completely rubbish.
I thought it was based on Skippy the Kangaroo, only people of a certain age will know
“What is it, Skip?”
No. It’s lassie then later flipper
It’s got to be one of the worst
Adverts I’ve ever seen embarrassingly bad.
It appears that the clip of the trolley having a ‘wee’ on the way to get help, has been cut. It was a brilliant addition, made me and I suspect many others smile.
Why ? Has someone lost their sense of humour at Tesco ?
I suspect it’s because we now have a society of wet wipes who are offended when they wake up in the morning. Unfortunately, companies are willing to cater to their pathetic bleats and so, no more ‘weeing’ trolley.
Laughed my head off! For all of you who haven’t got a clue it’s a skit of “Skippy the Bush Kangaroo” 😂😂
Based on the original all time favourite
LASSIE makes me smile
What does the guy i the well actually shout? My husband and I have different thoughts on this. I think he shouts ” Go on. get help!” and my husband thinks he shouts ” Stormy, get help!” Any ideas please?
I think he said “Don’t have a wee on the way to get help, last time you did that many people were so shocked they needed counselling “
I’ve fallen in love with the girl in this ad. I’ve seen her in another advert and remarked at how she had those beautiful girl next door looks and radiant sparkling eyes. Who is she please?
Possibly one of my favourite adverts of all time
I wish we could determine the location. Peak or Pennines? I thought I recognised Fin Cop in the background which would put it near Sheldon but similar shaped hills are common up North.
What rubbish….