Ecosia has unveiled an advertisement to coincide with the International Day of Forests, highlighting the search engine’s pledge to plant trees in return for searches.
The ad release comes as a result of the tech-firm winning £250,000 worth of media value as a finalist in the 2022 Sky Zero Footprint Fund.
After the Ecosia’s creative concept made it to the Sky Zero Footprint Fund’s final five, the green search engine brand unveiled its 30-second TV advert to Sky Media’s panel of judges at the Fund’s Showcase event in December 2022.
The company was praised by judges for the way their advert communicated their vision – asking the nation to switch to Ecosia for internet searches and in return see trees planted.
The TV campaign will be aired across a mix of channels and programming, as well as on AdSmart and video-on-demand (VOD) platforms using Sky Media’s ‘One Campaign Addressable’ proposition.
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“We are so proud to be finalists in the 2022 Sky Zero Footprint Fund – not only because our team have produced a world-class advert,” Ecosia head of policy and UK, Sophie Dembinski, said. “Ecosia’s collaboration with Sky Media highlights the positive impact businesses can make in fighting climate change and restoring biodiversity at a crucial time for the planet.”
Ecosia boasts 20 million active global users per month, nearly 2 million of which are in the UK, and has also planted over 160 million trees.
Ecosia creative director, Sina Samavati, added: “Ecosia’s impact in combating the climate crisis is all thanks to a community of users and tree planters across the globe. Our aim is to make sure we grow this community however we can.
“Switching searching engines and using Ecosia is the easiest way we can all be climate active and bring about positive change to people across the globe as well as our planet. Our ad was conceptualised, written and directed in house and produced thanks to an amazing local creative team in Berlin.”
