Nando’s new brand campaign ‘This Must Be The Place’ has proven to be popular among people aged 18 to 24.
According to YouGov’s ‘BrandIndex’ – a platform that tracks consumer sentiment towards thousands of brands daily – Nando’s ‘Ad Awareness’ score among the general British public has increased since the campaign’s launch on 1 March.
The ad’s score rose from 7% on the day of its release to 11% on 15 March, with its score improving the most (20%) among 18 to 34 year old British consumers. While the score rose marginally among 35 to 54-year-olds (from 8% to 9%), it also grew two percentage points among respondents aged 55 years and above (4% from 2%), within the observation period.
The ad featured cameos from footballer Bukayo Saka, Instagram icon Grime Gran, TikTok chef LetsMunch and music artist Niko B.
Directed by Jonathan Entwistle – the creator of the cult Netflix series ‘The End Of The F***ing World’ – the upbeat film saw a person talk his mates through a memorable night at Nando’s.
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The campaign intends to embody the chicken chain’s to bring people together, “not only over delicious flame-grilled Peri-Peri chicken, but over unique shared experiences too”.
As well as the film launch, Nando’s also unveiled its first ever sonic logo, inspired by the brand’s Southern African heritage and its iconic ‘Afro-Luso’ music playlists in restaurants.
The campaign – developed in partnership with its media agency Zenith, and creative agency New Commercial Arts – is currently rolling out across TV and video-on-demand (VOD), cinema, out-of-home (OOH), social and radio.
